Broad Keywords
Broad Keywords: Broad keywords are general terms that cover a wide range of topics. They are often short and may have a high search volume but lower relevance. For example:
- shoes
- cars
- fitness
Long-Tail Keywords
Long-Tail Keywords: Long-tail keywords are more specific and usually consist of three or more words. They have a lower search volume but higher relevance, making them valuable for targeting a niche audience. Examples include:
- running shoes for flat feet
- best affordable used cars
- beginner yoga poses for flexibility
Commercial Intent Keywords
Commercial Intent Keywords: Commercial intent keywords indicate that a user is actively searching for a product or service to purchase. They often include words like “buy,” “best,” or “price.” Here are some examples:
- buy iPhone 12, Pro Max
- best laptop for gaming
- affordable SEO services
Informational Keywords
Informational Keywords: Informational keywords show that users are seeking information on a specific topic. These keywords often include words like “how to,” “what is,” or “guide.” Examples include:
- how to tie a tie
- what is climate change?
- guide to content marketing
Branded Keywords
Branded Keywords: Branded keywords include the name of a specific brand or company. They are used when users are searching for a particular brand or its products/services. Examples include:
- Nike running shoes
- Apple iPhone
- OpenAI GPT-3.5
Remember that effective SEO content incorporates a mix of these keyword types to attract different types of search queries. However, it’s essential to ensure that the content flows naturally and provides value to readers, rather than simply stuffing keywords for the sake of optimization.
Free Keyword Generator tool / Research Tool